How the newsletter works
Blog-Maker turns an already-published article into a ready-to-paste newsletter draft. It never sends anything on its own: every mail is generated as text and HTML for you to copy into KlickTipp, your ESP of choice, or any mail tool.
What you get
Each generated newsletter is a subject line, a short preview text, five to eight short story-style paragraphs built from the article, and a single call-to-action button linking back to it.
The draft is stored on the article and stays editable: you can regenerate it, add a follow-up mail in a series, or just copy it as-is. Nothing leaves Blog-Maker until you paste it into your own tool.
How it flows
Three steps: generate a draft from a published article, review it, then copy it into your mail tool.
1. Generate
From an article's detail page, the Newsletter section has a "Generate" button. It opens a short dialog first, not a direct send: greeting personalization (first name, full name, or no personalization), export target (Generic or KlickTipp, see below), the call-to-action URL (prefilled from the article's live URL once published), and an optional steering note for anything the draft should specifically address.
Generating counts against a daily quota, shown in that same dialog before you confirm (see "Daily quota" below).
2. Review
The newsletter detail page shows the draft in a Text and an HTML tab. If something is off, "Regenerate" replaces the content with a fresh pass; that can't be undone.
A newsletter that belongs to a series also shows the earlier mails and a button to generate the next one, which references what came before.
3. Copy
The Copy button on either tab copies the ready-to-paste output to your clipboard: the Text tab for a plain-text mail body, the HTML tab for pasting into an ESP's HTML editor.
Export target: Generic vs. KlickTipp
The export target decides how the greeting placeholder and the links in the copied output look. It defaults to whatever is set on the brand, and can be changed per newsletter before generating.
Generic
The greeting keeps a literal placeholder such as {{firstName}} in the copied text, because a generic export has no specific mail tool to resolve it for. Replace it by hand, or with whatever merge-field syntax your own ESP uses, before sending.
KlickTipp
The same placeholders are rewritten to KlickTipp's own merge-field syntax, so the copied text is ready to paste as-is.
In KlickTipp's editor, turn on the "Edit HTML source" checkbox before pasting the HTML tab's output, otherwise KlickTipp's rich-text editor rewrites the markup.
Placeholder tokens and what KlickTipp turns them into:
| Token | KlickTipp merge field | Meaning |
|---|---|---|
| {{firstName}} | %Subscriber:CustomFieldFirstName% | First name only |
| {{lastName}} | %Subscriber:CustomFieldLastName% | Last name only |
| {{fullName}} | %Subscriber:CustomFieldFirstName% %Subscriber:CustomFieldLastName% | First and last name together |
UTM tracking parameters
The call-to-action link in the copied output can carry utm_source, utm_medium, utm_campaign, and utm_content query parameters, so click-throughs from this specific mail show up separately in your site analytics.
Campaign defaults to the series name or the subject line, and content defaults to which mail in the series it is, for both export targets. Source and medium default to whatever is set on the brand, with a KlickTipp-shaped fallback ("klicktipp"/"email") only when the export target is KlickTipp; a generic export leaves them unset unless the brand has its own default. Every one of the four is editable per newsletter before you copy the output.
Series
A series is a run of follow-up mails that build on each other: the second mail references the first, the third references the first two, and so on. Start one from an existing newsletter's detail page.
Each mail in a series still counts individually against the daily quota below.
Daily quota
Generating a newsletter (including each follow-up mail in a series) is capped per day, shown in the generation dialog as "Uses X of Y newsletters today". Once the daily limit is reached, generation is blocked until the next day; reviewing, copying, and editing an existing draft is never affected by the quota.